SUCCESSFUL IMPLEMENTATION OF A MAJOR NEW STRATEGY OR PERFORMANCE GOAL
Your company regularly bets its life on the ability to roll out strategies—ahead of schedule, ahead of budget, on the heads of your competition. Yet most strategies in most companies don’t really work. They don’t really do what they were supposed to do, cost what they were supposed to cost or happen when they were supposed to happen. They only look like they’re moving forward because they’re being slammed from behind by the next strategy.
This is because even the smartest companies subscribe to the most dangerous strategic myth: A strategy has to be planned well to be successful. “Implemented well” begins with being able to enroll your employee culture in fierce support of the strategy.