Becoming branded in a competitive market.
The problem is that a brand is the creation of faith in two groups that absolutely cannot be fooled: your employee culture and your customer culture. The reason branding strategies don’t work is they don’t look where these cultures look to decide whether to grant the leap of faith required to become branded. Branding is a tribute, not a verb. Your company can’t just claim or demand to be branded; it has to be given to you
slap will design a brandable customer experience—spectacular, signature and sustainable—for your company.
We will create willingness in your manager and employee cultures to promote and protect it and recognition in your customer culture of your intent to provide it.
We will introduce the process that identifies passion in the company for why you do what you do—the secret to every truly successful brand—and we’ll show how to turn it into a realistic method for making brand decisions.
Next, we will create emotional commitment in your manager culture and show managers how to ignite previously unseen levels of commitment in their employees.